Practicality x Relevance x Utility
OUTCOMES AND SOLUTIONS
As a client, your challenges are our business.
We overcome your challenges with strategy and tactics that support business growth outcomes. These include outcomes relating to revenue, scale, entry, expansion.
We believe in using and applying a strategic communications framework to determine both the what and how of achieving business outcomes.
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WBU works with brands from corporate, retail, travel and and technology spaces.
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​*We are an Enterprise Singapore-recognised consultant and a registered management consultant with the Institute of Management Consultants (Singapore).
BUSINESS GROWTH WITH STRATEGIC COMMUNICATIONS
Achieve and secure business growth outcomes using a strategic communications approach
We work with brands and organisations using a combination of strategic communications, project management, sales and marketing capabilities to achieve business growth outcomes, that is, grow revenue, scale within a market, and market entry.
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WBU works on the following with you:
Research
Business audits and analysis
Strategic Communications strategy and planning
Narrative, Positioning and Messaging
Approach to market
Content creation and production
Go-to-market programme/campaign
Secure thought leadership within the area/field/niche
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We offer three tiers - Platinum, Gold and Silver - of Strategic Communications support and packages.
ENTRY, LAUNCH AND EXPAND WITH STRATEGIC COMMUNICATIONS
Launch and enter a new market, scale in your market and expand regionally within Southeast Asia
We work with customers to achieve growth outcomes related to launch, entry and expansion.
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Southeast Asia looks to emerge and continue on its growth trajectory. The digital economy and industry 4.0 transformation is experiencing strong support.
Brands entering the region need to be aware of local nuances, and adapt business and marketing plans to the countries.
WBU works on the following with your brand and organisation:
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Landscape and market research
Customer audit and analysis
Strategic Communications strategy and planning
Positioning and key messages
Campaign/programme planning
Content planning and production
Story-based marketing execution
Digital marketing
Community amplification
Go-to-market execution
Lead generation through digital and social media
Social Commerce and eCommerce
Integration of marketing with business operations
POST COVID-19 TRANSFORMATION PROGRAMME
Develop online and offline capabilities
The new normal demands brands to be to be O2O - available both online and offline for their customers.
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Adapting quickly to the business environment will be key to businesses surviving and thriving post COVID-19.
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WBU works with SMEs to evaluate their business, and prepare for a post COVID 19 world.
We help to develop core capabilities* and support SMEs with their planning, preparation and execution for recovery from the impact of COVID 19.
The Programme focuses on 3 core capabilities to help SMEs with business evaluation, customer research, frameworks, implementation guides, marketing and revenue generation.
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*EDG grant available for qualifying Singapore-based SMEs
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