Practicality x Relevance x Utility
STRATEGIC COMMUNICATIONS TALENT MANAGEMENT
Build, develop, practice and train your talent with We are Brand Utility in order to own your growth
BUILD AND TRAIN YOUR STRATEGIC COMMUNICATIONS FUNCTION AND TEAM
A strategic communications function and team is an asset to the brand and organisation.
We can help with the building and training of a strategic communications function and team by:
Creating strategy and planning
Building structure and scope
Deciding on measurements
Coordinate with talent recruitment partners to interview and hire
Onboarding of talent
Training of talent through workshops, practicing with scenarios and 1-on-1 guidance
Regular coaching during probation period
STRATEGIC COMMUNICATIONS TRAINING - FORÂ INDIVIDUALS, CONSULTANTS AND AGENCIES
All brands and organisations can benefit from the application and execution of strategic communications.
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A trained strategic communications talent can contribute to the successful achievement of business goals and outcomes.
WBU organises workshops, group and 1-on-1 training in the following areas and topics: ​
Basic foundation with strategic communications
Creating value to the business through a strategic communications approach
Strategic Communications Framework and Planning
Goal-setting and measuring outcomes
Positioning and Messaging
Storytelling and crafting narratives
Building Awareness to Conversion Campaigns
Engaging with Key Opinion Leaders
Media Training
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*We are an Enterprise Singapore-recognised consultant and a registered management consultant with the Institute of Management Consultants (Singapore).
This means it is possible for your planning and training costs to be subsidised by a grant.
PRACTICE AND TRAIN WITH STRATEGIC COMMUNICATIONS SCENARIOS AND SITUATIONS
Your strategic communications function and team is as strong as their situational awareness, experience and familiarity with their tools.
WBU can practice and train your strategic communications talent through:
Strategy war rooms
Scenario-based training across functions and teams
Practicing with custom scenarios
Tabletop exercises
Training perspective and response to situations
Crisis communications refresher and situation practice