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STRATEGIC COMMUNICATIONS TALENT MANAGEMENT

Build, develop, practice and train your talent with We are Brand Utility in order to own your growth

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BUILD AND TRAIN YOUR STRATEGIC COMMUNICATIONS FUNCTION AND TEAM

A strategic communications function and team is an asset to the brand and organisation. 

We can help with the building and training of a strategic communications function and team by: 

  1. Creating strategy and planning

  2. Building structure and scope

  3. Deciding on measurements 

  4. Coordinate with talent recruitment partners to interview and hire

  5. Onboarding of talent

  6. Training of talent through workshops, practicing with scenarios and 1-on-1 guidance 

  7. Regular coaching during probation period

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STRATEGIC COMMUNICATIONS TRAINING - FOR INDIVIDUALS, CONSULTANTS AND AGENCIES

All brands and organisations can benefit from the application and execution of strategic communications. 

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A trained strategic communications talent can contribute to the successful achievement of business goals and outcomes. 

WBU organises workshops, group and 1-on-1 training in the following areas and topics: ​


  • Basic foundation with strategic communications

  • Creating value to the business through a strategic communications approach 

  • Strategic Communications Framework and Planning

  • Goal-setting and measuring outcomes

  • Positioning and Messaging

  • Storytelling and crafting narratives

  • Building Awareness to Conversion Campaigns

  • Engaging with Key Opinion Leaders

  • Media Training


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*We are an Enterprise Singapore-recognised consultant and a registered management consultant with the Institute of Management Consultants (Singapore).


This means it is possible for your planning and training costs to be subsidised by a grant.  

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PRACTICE AND TRAIN WITH STRATEGIC COMMUNICATIONS SCENARIOS AND SITUATIONS

Your strategic communications function and team is as strong as their situational awareness, experience and familiarity with their tools. 

WBU can practice and train your strategic communications talent through: 

  • Strategy war rooms

  • Scenario-based training across functions and teams

  • Practicing with custom scenarios 

  • Tabletop exercises

  • Training perspective and response to situations 

  • Crisis communications refresher and situation practice

Strategic Communications Talent Management: Services
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